|Copyright Michelle Higgs|
By the 1880s, children made up a good proportion of the target market so it was very common to see Christmas card designs featuring children. As mentioned yesterday, Victorian toy shops were one of the types of retail outlet which sold Christmas cards.
At first, Victorian Christmas cards were completely different from modern versions because they weren't folded; they were flat and the sender wrote a message on the reverse. It was not until the 1890s that the folded card became popular.